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Scion Make Every Second Count Scion was a brand known for encouraging people to follow their passions. That's why their tagline was "What Moves You." They supported artists, musicians, and entrepreneurs to chase their dreams. We wanted to let these people tell their own stories. We teamed with award-winning documentary filmmaker Doug Pray, gave five people handheld cameras and mounted cameras in their Scions to capture their everyday lives. Then we edited hours of raw footage to craft their stories. We created a print and broadcast campaign along with documentary shorts that lived online.
Broadcast
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Ron Lim, art director, creative director, one show, portfolio