I have years of experience as a creative leader, both in-house and at ad agencies. I’ve created broadcast, digital, outdoor, print, customer films, and radio campaigns for brands like Toyota, Lexus, Taco Bell, Sega, Safeway, Yahoo, Microsoft, Amazon, Major League Baseball, Bank of America, and more. I’ve written or designed for websites, digital films, and live events.
I’ve overseen teams and creative departments ranging from 3-20 people. At least six creatives I’ve managed have gone on to become creative directors in their own right, a fact I've extremely proud of.
My work has been recognized by the One Show, British D&AD, Addys, Clios, London International Advertising Awards, Effies, Cannes Lions, Content Marketing Awards, M16 Game Marketing Awards, OAAA Awards, Ad Age Best Ads, Adweek, the San Francisco Show.
In my spare time I’m a cinephile, collect original art, and do generally nerdy things.
SERVICENOW. Contract/Senior Art Director, October 2023-Present.
Contract art director on the brand and film teams.
• Created global films and customer/partner films for NHL, Aston-Martin F1 Racing, VISA, and Teleperformance.
• Worked on event theming and swag (Knowledge24 and CreatorCon10).
• Developed digital campaigns, internal comms and social.
SALESFORCE, Director Customer Marketing, December 2015-March 2023.
Solutions-oriented creative lead on AppExchange. Managed team servicing 20+ internal clients.
• Started as Senior Art Director. Promoted in 2022.
• Digital, print, quarterly magazine, social and video campaigns. Environmental design including webinar sets and partner events. Creative lead on Einstein Zone, Dreamforce 2019. • Generated quarterly business reports to share across teams • Supervised outside agencies and contractors. • Content Marketing Award winner, 3+ consecutive years.
FREELANCE, CreativeDirector/Art Director/Copywriter, February 2015-December 2015.
• Agencies: Digitas, ATTIK, OgilvyOne, TBWA/Chiat/Day, Cog1.
• Clients: ServiceNow, Toyota, Scion, Yahoo, Cartoon Network, Bank of America, Cisco, Electronic Arts, LucasArts, Merck, Novartis, Namco, eBay, Concord/Stax Records (Paul McCartney, Paul Simon, Steve Perry, and Nathaniel Rateliff & The Night Sweats).
ATTIK, S.F., Creative Director, May 2006-February 2015.
Brought on as Associate Creative Director and promoted to CD after acquisition by Dentsu.
• Managed the advertising department including multi-functional creative teams, with 8-12 direct reports, contractos and consulted the design and digital teams.
• Produced full-funnel, integrated campaigns for Scion, Lexus (U.S. and international), Toyota (U.S. and Saudi Arabia), Yahoo, ExpressJet Airlines, AOL, Boost Mobile and Moviefone.
• Lexus IS-F campaign boosted awareness by 20% and recall by 17% (National CineMedia).
• Campaigns recognized by the One Show, Addy and FWA. • Strong project management skills, meeting tight deadlines in a fast-paced environment
• Led the pitch team, winning projects from Sony Online Entertainment, Taco Bell and American Licorice.
FOOTE, CONE & BELDING, S.F., Senior Art Director/Copywriter, May 2000-December 2005.
Lead creative on Amazon.com and Kikkoman. Additional clients included Sega, Major League Baseball, Compaq, and AT&T.
• Won almost every major advertising award for Amazon.com holiday campaign.
• Launched the Think Outside the Bun campaign for Taco Bell, reversing 5 years of negative sales on the brand.
• Won Gold and Bronze Effies on Taco Bell.
AWARDS / ACCOLADES
One Show, D&AD, Cannes Lions, the Addys, the Tellys, Clio Awards, London International Advertising Awards, Effies, Stout-Laden International Advertising Festival, Content Marketing Awards, M16 Game Marketing Awards, OAAA Awards, Ad Age Best Ads, Adweek, the San Francisco Show.
EXPERTISE
• Team Leadership: 15+ years managing creative departments
• Talent Development: 6+ hires have gone on to become creative directors
• Cross-functional Collaboration
• 20+ years building world-class brands
GUEST SPEAKER, PROFESSIONAL CONFERENCES
SF Egotist Once, Featured Panelist
Variety 3-D Entertainment Summit, Featured Panelist
SKILLS
Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Canva, Slack, generative AI, Microsoft Office Suite.
ron@ronlim.com | 415-990-7546
Download as PDF
|
