Palladium Boots
Here's a campaign I worked on for Palladium Shoes. Not typical of traditional fashion work, but the brand had a great story. Their company started by making boots for the French Foreign Legion. Their soles were recycled rubber from the used tires of French aircraft. They evolved into a popular European fashion brand. I wrote the copy and art directed.
Back to top
Levi's 517 Tex Twills
The very first client I ever worked on at my very first agency was Levi Strauss. It wasn't the glamorous 501 work, it was for a niche product line for a very specific audience. Levi's Tex Twills, a polyester jean that cowboys would wear on fancy occasions. This was surprisingly fun to work on.
Back to top
Sloat Garden Center
Back to top
Concord Records/Stax: Nathaniel Rateliff & The Night Sweats
While freelance I was contacted by Concord Records to create some ads for Stax label artists Nathaniel Rateliff & The Night Sweats. They had just blown up big on the charts thanks to an appearance on Late Night with Jimmy Fallon, where they tore the roof off the place. Stax hoped to capitalize on the buzz with some print ads in Rolling Stone. They were looking for work that had a 70's rock vibe. I was going for that Troubador Santa Monica Boulevard "thing". Within 24 hours I had provided them with a deck full of 70's infused words and pictures. I wrote all the copy and designed all the ads.
This trial run for Concord Records proved fruitful. Over the next year I followed this project up with work for Paul McCartney, Paul Simon, and Steve Perry.
Concord Records: Paul McCartney – Pure McCartney
After a successful tryout on Nate Ratcliffe, Concord asked me to create an ad for their new signing. Paul McCartney regained the rights to his master recordings and to mark the occasion he released a new collection of his favorite songs. I was fortunate enough to be asked to create some ads to promote the release. I played off the nostalgia and familiarity of McCartney's past work to create these ads.
Back to top
|
