Sour Punch Punchies
We only got to make one commercial with American Licorice. They don't do a lot of broadcast, so we were psyched when they decided to work with us. Buck did an awesome job with the animation.
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Bank of America
One of my first jobs was working on the Bank of America account. While on the account I worked on the consumer side, business banking, world banking and financial services.
Going throught their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got the talented actor Peter Coyote to record the VO before we presented it.
Right before a review of the account, we pitched this spot to the board. Their instant response? "Can we air this now?"
We still ended up losing the business.
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Moviefone
Hey, remember Moviefone?
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Taco Bell
While at FCB, I helped launch the "Think Outside the Bun" campaign for Taco Bell. The campaign reversed years of declining sales for that "quick serve restaurant" and showed positive year-on-year sales every year I worked on it. I won a Bronze and a Gold Effie for two different campaigns within three years while working on the Bell, while still managing to make Adweek's Top Spots.
World Series program book ad
In-store Trayliner
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