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The Exchange magazine

The Exchange is the offical magazine of AppExchanges. Published quarterly online, its primary job is to drive installs with helpful content explaining how our partner solutions can extend the power of the platform. Each issue is filled with editorials, features, partner ads, and fun content that incorporates our partners whenever possible.

Our tracking allowed us to know how far into the magazine they got, how long they spent on each page, what links they clicked, and if those clicks translated to installs. This allowed us to ensure our partners that their spend was worth the money.

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