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ServiceNow Partner Films

I began contracting at ServiceNow in Fall 2023. I was lucky enough to help the films team on a few projects, including a couple of partner films. Each highlighted ServiceNow's commitment to helping their customers streamline their operations and align themselves for the future.

The first film was created for Aston Martin highlighting their Formula 1 integration. We told the story of how AMF1 used ServiceNow to take out the silos dividing their teams. Using our platform they streamlined their processes and their 850 employees worked more efficiently. Automation allowed them to solve many problems themselves, freeing them to focus on their main goal: winning races.

Visually, I sought inspiration from the classic Steve McQueen films LeMans and The Thomas Crown Affair. Multiple screens depicting multiple scenes, allowing us to amp up the action and energy.

The film, When Fast Works, was shown at the company keynote in an ultrawide 4:1 aspect ration on an enormous screen.

The second film was for the National Hockey League. For this film, we just told the real story. ServiceNow simply listening to the NHL before pitching them a slew of products. Moving fast to fix their disperate systems and prepping them for the future.

We shot for two days in New York at their headquarters in addition to the Islanders home arena.

We created a partner film for VISA. ServiceNow brainstormed with VISA to use NowAssist generative AI to streamline their customer dispute process. Issues that could take months to clear up are now resolved in days or even hours, creating customer loyalty for VISA.

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