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Sour Punch Punchies

We only got to make one commercial with American Licorice. They don't do a lot of broadcast, so we were psyched when they decided to work with us. Buck did an awesome job with the animation.


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Bank of America

One of my first jobs was working on the Bank of America account. While on the account I worked on the consumer side, business banking, world banking and financial services.

Going throught their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got the talented actor Peter Coyote to record the VO before we presented it.

Right before a review of the account, we pitched this spot to the board. Their instant response? "Can we air this now?"

We still ended up losing the business.



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Hey, remember Moviefone?




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Taco Bell

While at FCB, I helped launch the "Think Outside the Bun" campaign for Taco Bell. The campaign reversed years of declining sales for that "quick serve restaurant" and showed positive year-on-year sales every year I worked on it. I won a Bronze and a Gold Effie for two different campaigns within three years while working on the Bell, while still managing to make Adweek's Top Spots.





Scion pull tab

World Series program book ad



In-store Trayliner



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Ron Lim, art director, creative director, one show, portfolio