SERVICENOW. Contract/Senior Art Director, October 2023-Present.
Contract art director on the brand and film teams.
• Created global films and customer/partner films
• Worked on event theming and swag (Knowledge24 and CreatorCon10).
• Developed digital campaigns, internal comms and social.
FREELANCE, CreativeDirector/Art Director/Copywriter, February 2015-Present.
• Agencies: Digitas, ATTIK, OgilvyOne, TBWA/Chiat/Day, Cog1.
• Clients: ServiceNow, Toyota, Scion, Yahoo, Cartoon Network, Bank of America, Cisco, Electronic Arts, LucasArts, Merck, Novartis, Namco, eBay, Concord/Stax Records (Paul McCartney, Paul Simon, Steve Perry, and Nathaniel Rateliff & The Night Sweats).
SALESFORCE, Director Customer Marketing, December 2015-March 2023.
Solutions-oriented creative lead on AppExchange. Managed team servicing 20+ internal clients.
• Started as Senior Art Director. Promoted in 2022.
• Digital, print, quarterly magazine, social and video campaigns. Environmental design including webinar sets and partner events. Creative lead on Einstein Zone, Dreamforce 2019. • Generated quarterly business reports to share across teams • Supervised outside agencies and contractors. • Content Marketing Award winner, 3+ consecutive years.
ATTIK, S.F., Creative Director, May 2006-February 2015.
Brought on as Associate Creative Director and promoted to CD after acquisition by Dentsu.
• Managed the advertising department including multi-functional creative teams, with 8-12 direct reports, freelancers and also consulting the design and digital teams.
• Produced full-funnel, integrated campaigns for Scion, Lexus (U.S. and international), Toyota (U.S. and Saudi Arabia), Yahoo, ExpressJet Airlines, AOL, Boost Mobile and Moviefone.
• Lexus IS-F campaign boosted awareness by 20% and recall by 17% (National CineMedia).
• Campaigns recognized by the One Show, Addy and FWA. • Strong project management skills, meeting tight deadlines in a fast-paced environment
• Led the pitch team, winning projects from Sony Online Entertainment, Taco Bell and American Licorice.
FOOTE, CONE & BELDING, S.F., Senior Art Director/Copywriter, May 2000-December 2005.
Lead creative on Amazon.com and Kikkoman. Additional clients included Sega, Major League Baseball, Compaq, and AT&T.
• Won almost every major advertising award for Amazon.com holiday campaign.
• Launched the Think Outside the Bun campaign for Taco Bell, reversing 5 years of negative sales on the brand.
• Won Gold and Bronze Effies on Taco Bell.
AWARDS / ACCOLADES
One Show, D&AD, Cannes Lions, the Addys, the Tellys, Clio Awards, London International Advertising Awards, Effies, Stout-Laden International Advertising Festival, Content Marketing Awards, M16 Game Marketing Awards, OAAA Awards, Ad Age Best Ads, Adweek, the San Francisco Show.
EXPERTISE
• Team Leadership: 15+ years managing creative departments
• Talent Development: 6+ hires have gone on to become creative directors
• Cross-functional Collaboration
• 20+ years building world-class brands
GUEST SPEAKER, PROFESSIONAL CONFERENCES
SF Egotist Once, Featured Panelist
Variety 3-D Entertainment Summi, Featured Panelist
SKILLS
Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Canva, Slack, generative AI, Microsoft Office Suite.
ron@ronlim.com | 415-990-7546
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