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Lexus GS

Lexus called on ATTIK for their Superbowl 2012 spot. Their goal was to introduce a more performance-oriented car to their model line-up. We depicted the new GS as a beast that could not be contained. called the spot the "real winner" on the Super Bowl, as consideration for the GS jumped 190% after the spot aired, which was the highest of all the 2012 Super Bowl commercials.





Lexus IS-F

Lexus wanted a younger consumer for their new IS-F, so they came straight to us. We launched the car via a series of :15 spots in theaters and TV. The shorter theater buys paid off: National Cinemedia reported a 92% recall rate and said 58% wanted to find out more about the car.






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Ron Lim, art director, creative director, one show, portfolio, attik