Lexus called on ATTIK for their Superbowl 2012 spot. Their goal was to introduce a more performance-oriented car to their model line-up. We depicted the new GS as a beast that could not be contained.
Lexus wanted a younger consumer for their new IS-F, so they came straight to us. We launched the car via a series of :15 spots in theaters and TV. The shorter theater buys paid off: National Cinemedia reported a 92% recall rate and said 58% wanted to find out more about the car.
Ron Lim, art director, creative director, one show, portfolio, attik