AppExchange offers their partners turnkey co-marketing content to help them reach customers and prospects. The creative team essentially behaved like an agency within an agency and created ads for our partners; a good exercise to break out of the "in-house" role we typically play. This program includes videos, digital banners, and webinar graphics.
The "print"ads ran in our digital magazine and featured clickable links to the partner's listing. I've also included co-branded partner banners below.