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Scion xB

With new competition from the Kia Soul and the Nissan Cube, Scion wanted to remind consumers that, even with a redesign, the xB was the original polarizing boxy car. Some people love it, some hate it. Instead of running away from this fact, we chose to own it. 

 

xB pros/cons

xB Target

Mouseover to reveal message under acetate overlay

 

xB Barf bag

Mouseover to see other side of bag

close-up

 

xB Hell Yes/Hell No

xB Hot/Not

xB Fugly

xB polarization extras

 

 

 

 

 

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Ron Lim, art director, creative director, one show, portfolio, attik