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Expressjet Airlines

One of the first accounts I ran at ATTIK was Expressjet Airlines. Like Southwest, they were servicing small, underserviced markets. We helped launch them with a feature-based campaign. Being an airline, they ran a ton of newspaper. The sheer number of ads we had to produce on a weekly basis was ridiculous. We surrendered their business to Denstu, our parent company. Eventually, they were swallowed by Continental, then United.

 

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Ron Lim, art director, creative director, one show, portfolio, attik