One of the first accounts I ran at ATTIK was Expressjet Airlines. Like Southwest, they were servicing small, underserviced markets. We helped launch them with a feature-based campaign. Being an airline, they ran a ton of newspaper. The sheer number of ads we had to produce on a weekly basis was ridiculous. We surrendered their business to Denstu, our parent company. Eventually, they were swallowed by Continental, then United.
Ron Lim, art director, creative director, one show, portfolio, attik