Concord Records/Stax: Nathaniel Rateliff & The Night Sweats
I was contacted by Concord Records to create some ads for Stax label artists Nathaniel Rateliff & The Night Sweats. They had just blown up big on the charts thanks to an appearance on Late Night with Jimmy Fallon, where they tore the roof off the place. Stax hoped to capitalize on the buzz with some print ads in Rolling Stone. They were looking for work that had a 70's rock vibe. Within 24 hours I had provided them with a deck full of 70's infused words and pictures. I wrote all the copy and designed all the ads. Below are a few of my favorite concepts.
Ron Lim, art director, creative director, one show, portfolio, attik, Nathaniel Rateliff