Bank of America
One of my first jobs was working on the Bank of America account. While on the account I worked on the consumer side, business banking, world banking and financial services.
Going throught their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got the talented actor Peter Coyote to record the VO before we presented it.
Right before a review of the account, we pitched this spot to the board. Their instant response? "Can we air this now?"
We still ended up losing the business.