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Bank of America

One of my first jobs was working on the Bank of America account. While on the account I worked on the consumer side, business banking, world banking and financial services.

Going throught their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got the talented actor Peter Coyote to record the VO before we presented it.

Right before a review of the account, we pitched this spot to the board. Their instant response? "Can we air this now?"

We still ended up losing the business.

 

 

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Ron Lim, art director, creative director, one show, portfolio, attik