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Bank of America

One of my first jobs was working on the Bank of America account. While on the account I worked on the consumer side, business banking, world banking and financial services.

Going throught their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got the talented actor Peter Coyote to record the VO before we presented it.

Right before a review of the account, we pitched this spot to the board. Their instant response? "Can we air this now?"

We still ended up losing the business.





big wig



Ron Lim, art director, creative director, one show, portfolio, attik